3 Women Owned Cruelty-Free Beauty Brands
As a girl owned and run blog, we are huge fans of the #GIRLBOSSES in the beauty and cruelty-free industry. Today we're rounding up three amazing women who started cruelty free brands with a great vision that they followed through on. Check them out below
Heather Reier is the creator and founder of Cake Beauty, a beauty brand selling hair care and skincare that is both girly and cruelty free/natural. The brand was started in Heather's own kitchen in Ontario, Canada. "I spent what felt like a lifetime looking for beautiful products that satisfied my need for girlie indulgence and my want for natural ingredients." says Heather.
With a strict promise to Sustainability and Vegan beauty, Alex Brownswell created Bleach London with the idea of color salons, not cut. After expanding from a salon to a range of products, she came out with a makeup range featuring Lou Teasdale. "We have a strictly anti-animal cruelty ethos across our whole company," says Alex."So you won’t find a single animal derivative in any of our products or salons."
Founded by makeup artist Mariah Mendez, DNA Cosmetics is a cruelty free makeup brand who sell lipsticks, concealers, foundations, blushes etc. Mendez wanted to bring natural and full face makeup together under one roof, while also staying cruelty free. "I wanted to create a makeup line for everyday women who can have a Holy Grail Brand to turn to. I envisioned a makeup line where women can get their high impact, full- coverage, model-ready look and where they can get their natural glow as well.”