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Founded on the idea that going clean doesn’t mean turning into a barefoot hippy, but doing what’s ethically right for the safety of ourselves in a luxe way.

The Truth About Cruelty Free

The Truth About Cruelty Free

It’s an ugly truth: most of the products we love and the prototypes before it were all tested for human safety on innocent, unwilling animals. In most countries, the use of animal testing has increased in the past twenty years, or stayed the same, and it’s time we do something about it.

The truth is that animal testing isn’t necessary for brands and cosmetics, with over 7 thousand ingredients that are proven safe to choose from, these companies test “new” ingredients on animals to boast a “new and improved formula” or a “new, never before used ingredient” to promote sales. The product testing world is a nasty one, and it’s not just rabbits, mice and rats being tested on- but dogs and cats as well. In 2013, 67 thousand dogs were used in animal testing in the United States alone.

Animal testing often involves injecting these animals with chemicals such as botox or other ingredients used in skincare, or applying topical makeup to their skin and observing whether they develop a rash, allergic reaction, or even internal damage. But sadly, this “research”, abuse and underserved pain is often all in vain, as 95% of drugs fail in humans although they worked in animal tests2, and of 93 dangerous side effects, only 19% showed up in animal tests3 , showing their unreliability.

Committing to cruelty free, or even vegan makeup is not only the ethically right thing to do to help in our fight against animal abuse but cruelty, but it’s easier than you think. Thanks to the world of social media, and the internet, we know have access to information about these painful subjects that help make people aware. Thousands of well-known, high end companies and brands have comitted to cruelty free status, making it easier than ever to shop cruelty free, but the fight’s not over. Until every country bans the use of animal tests, these animals won’t be safe from undeserved abuse and pain. Join Edith&June on our journey to cruelty free beauty. Check out the list of cruelty free brands here, a list of companies who do test on animals here, and our about us section here to gain more insight into our mission.

Picture credits: @sartorialscot

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Tested: Bite Beauty The Lip Pencil

Tested: Bite Beauty The Lip Pencil