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Founded on the idea that going clean doesn’t mean turning into a barefoot hippy, but doing what’s ethically right for the safety of ourselves in a luxe way.

3ina: Future in a Brand

3ina: Future in a Brand

If you're into color, 3ina Cosmetics is about to be your favorite brand. Founded on the idea that makeup should be fun, fearless and colorful, 3ina offers a wide variety of makeup and skincare in bold, pigmented colors and finishes. Their products are also ethically sourced, cruelty and paraben free, packaged sustainably and wherever possible, vegan. Check out our picks below for some of their best products. 

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The Longwear Lipstick

One of our favorites in the line is this lipstick for obvious reasons: not only is it long wearing, but it also comes in a variety of shades. From cool tones pinks, to neutral, to warm toned pinks, and every kind of red after that, there's a shade that will become your new favorite whether you like nude or bold. 

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The Nail Polish

For ladies who do their own at-home manicure, 3ina's The Nail Polish comes in 90 shades for the perfect color to match any outfit, event, or mood. They also offer a matte formula as well as gel and a mirror finish for those who like a little extra flare on their nails. 

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The Shadow Paint 

These amazingly pigmented, literal paint eyeshadows are easier to apply than you'd think. Just disperse a little bit on your finger and tap generously onto your lid. Let dry or set with translucent shadow (or glitter) and you have an amazing, editorial eye look. 

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The Gel Eyeliner

Looking for that classic, graphic blue eyeliner? Well here it is- the Gel Eyeliner in 802 and 803 are the perfect cloudy blue shades for a summery, colorful look. With a non-smudging, non-fading formula, your liner will last all night, but the creamy texture makes application and removal easy. 

Eye Makeup Removal 101

Eye Makeup Removal 101

Pink Potions

Pink Potions