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Founded on the idea that going clean doesn’t mean turning into a barefoot hippy, but doing what’s ethically right for the safety of ourselves in a luxe way.

Why Selling in China Discounts "Cruelty Free"

Why Selling in China Discounts "Cruelty Free"

If you're new to the world of cruelty-free cosmetics, it can be hard to discern brands who claim to be cruelty-free from ones who actually are cruelty-free. Today, we're going to be explaining the difference between brands who are truly cruelty-free, and ones who are cruelty-free but who still sell in China, and why we choose to exclude them from our list of cruelty-free brands. We'll also be providing you with examples of a few brands who may fool the average researcher when it comes to their Animal Testing Policy, and how to properly do your research so that you're never none the wiser. 

"We never test on animals- except where required by law."

This is a common phrase on so many brands' websites (including Fresh, L'Oreal Brands, Jo Malone, NARS, Makeup Forever). In mainland China, it is required by law that foreign cosmetics are tested on animals, so any brand who sells in China has to have their products tested on animals whether they like it or not.  While this isn't up to the brand, so many brands do not sell in China for this reason, with no issues. When a brand decides to sell in China, they are consciously deciding to test their products on animals.

"All of our products are cruelty free." Yet, they sell in China.

Similiar to above, some brands claim that all of their product are cruelty-free and that they don't test on animals, however upon further investigation, they do sell in China. This is where other websites other than the companies own can help you out. Checking out our list of Cruelty Free Brands and Brands Who Test On Animals lists a lot of brands that we have researched to find whether or not their claims are actually true. You can also check to see if they are Peta or Leaping Bunny Certified, a certification only gained from brands who don't sell in China. 

No comment at all or section in their FAQ

Some brands, like Lancome and Makeup Forever, don't even have a section in their FAQ for Animal Testing, and therefore you can expect that either they themselves test on animals, or that they sell in China. If there is no section, it's a blatant Yes, we test on animals

 

Nowadays, brands are sneaky about whether or not products are cruelty-free, or vegan, and unless the brand proudly supports their cruelty-free status (as they should, and usually do!) We recommend some further digging and insight into where the brand sells, and where they get their ingredients from to signify why they are so shady when it comes to Animal Testing Policies. 

The Beauty Essence

The Beauty Essence

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